One of the things that startups and new businesses need to do to get their feet off the ground is to advertise their business. It is one of the things that a business owner has to prepare a working budget for, and it could cost quite a big chunk of money especially if traditional marketing methods such as running advertisements on newspapers, on TV and on radio are used.
Thankfully, with the rise of social media as a marketing platform, spreading the word around about your new business does not necessarily mean that you’ll be spending big bucks. Social media allows you to have a bigger and more efficient reach at a more cost-effective method. According to a 2015 article published on Time.com, there are 3 billion people connected to the Internet. Facebook statistics report that it has 1.94 million active users monthly, while Twitter and Instagram have 313 million and 700 million monthly active users, respectively. There are no fees associated in setting up an account with social media sites, and if you open public profiles, there’s no limit to who can see you.
So how do you harness this huge amount of marketing potential to your advantage as a startup or small business? Here are a few things to remember when coming up with a social media marketing strategy.
(1) Identify your goals in using social media for your business.
What do you want to achieve with your social media campaign and how is it tied to your business as a whole? It is best to identify your objectives and how they affect your entire business in particular so that you can maximize your social media efforts. By identifying your business goals and objectives, you can consequently identify how social media can help you accomplish these goals. Craft specific, measurable, attainable, relevant and time-bound (SMART) goals, so that you can easily gauge if your social media strategy is working as you planned.
(2) Identify which social media platforms would be most useful to you.
Different social media platforms offer different features and advantages that you can use depending on your company’s culture and on what you are trying to achieve. For example, Facebook is perfect if you want to raise awareness about your brand and if you want to reach out for new customers. You can showcase videos and photos about your business, direct traffic to your website and offer amazing customer service by chatting directly with customers. Meanwhile, Instagram is perfect for running a visual campaign by sharing videos and photos about your business. If you want to provide valuable content in the form of demonstrations or tutorials, setting up a YouTube channel is the best thing to do.
(3) Set up a consistent Facebook profile across all your social media accounts.
Choose a profile photo and cover photo that best describes your company. It must be one that could easily capture attention and that showcases the best products or services that your startup offers. Keep photos simple, elegant and clean. Use some color in laying out words that you would like to put an emphasis on. Depending on what you are trying to achieve, choose colors and fonts that properly convey the right message.
(4) Find reliable social media management tool.
Update your status across all your accounts using a reliable social media management tool that will do the job of planning, scheduling and organizing all your posts. These tools can also help you measure and analyze data that will enable you to gauge the status and effectivity of marketing your business through the use of social media.
One of the things that you generally want to achieve is name recall. This can only happen if you consistently post on your accounts without missing a beat. With the use of social media marketing tools such as Hootsuite doing the dirty work for you, you can be sure that you’ve got all your bases covered.
(5) Learn how to use and maximize the marketing tools provided by each social media platform.
Perhaps the most useful social media platform for marketing is Facebook. It enables users to narrow the target audience for a specific campaign, and it shows users the period during which there are a lot of visitors on the page. This way, it can identify specific times during which it would be best to push content, thereby maximizing your campaign’s effectivity. Get to know the different features and benefits available to Facebook and to other social media platforms, so that you can use them to their full potential and to your advantage.
The key to succeeding in your social media marketing campaign is to know and understand the resources and capabilities available to you and using them to your full advantage.
Jessica Radburn is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.
Check out her company here: http://www.phonetipsandtricks.com/