Recently Pepsi Co has announced they are going to launch Smartphone in China. Yet the their unnamed licensed partner is unknown.
Pepsi and Coke are the one of big giants who spend high amount in marketing. Infactits said these 2 companies spend max percentage of the revenue on marketing compared to other big giants.
Now that Pepsi coming into Smartphone market doesn’t mean they are moving to new dimension but it’s a new step to their marketing campaign.
They have planned to start this campaign in China initially. The goal of this campaign is – If you see the logo of Pepsi allover the day in your mobile that may lead you to buy their product more.
Pricing for this product is yet not decided. Here are some basic feature of the phone. They are not going very hitech but going to compete with day to day features of the phone.
This may be some basic feature 5.5 inch 1080p display, an MT6592 1.7GHz SoC, 16GB of internal storage, and 2GB of RAM
Its not sure how customer will agree to see the logo of Pepsi allover the day in their mobile screen, that’s going to be big challenge too.
According to internet source the phone may be named Pepsi P1
Lets wait and see how the end product looks like….!