Year 2016 will have 13% growth in ecommerce advertisement revenue, and this is expected to grow 15% year on year, as forecasted by some leading media house like ZentihOptimedia.
E-commerce, telecom, mobile phones are expected to have the maximum growth followed by automobiles and FMCGs.
Advertisement spend may increase till $3 billion by end of 2018, this is a quite big number when it comes to e commerce.
According to the ZenithOptimedia report, China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, which are known as fast-track Asian markets, are witnessing rapid growth on the back of western technology and practices. It also reveals that China accounts for 74% of ad spend in fast-track Asia, so its slowdown naturally has a large effect on the region as a whole.
Leading Asian countries in this races are China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, and their growth in online world is really fast and prospective.
The report predicts that ad spend in 2016 fast-track Asian markets will grow 8.4% in 2016, down from 8.9% this year, mainly due to a slowdown in China that accounts for 74% of total ad spend in these markets. The average annual ad spend growth in fast-track Asian markets was 14.7% between 2009 and 2014. Global ad expenditure is forecast to grow by 4.7% to reach $579 billion in 2016, helped by Summer Olympics in the US and UEFA European football championship